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Get the most out of summer in hospitality

You’ve probably felt it by now, but in the summer heat everything seems to slow down. Everyone’s holding their purse-strings a little tighter after the holiday season and getting back into the swing of things can be a slow process. The good news is that even when business is slow, there’s plenty you can do to help your business thrive.

We know just how daunting a slow period can be. That’s why we’re happy to share our tips to help you make the most use of your summer – even when cash flow is slow.

Invest in your marketing

Chances are you’re not spending as much time on marketing as you plan to. Slow periods can be a great opportunity to reassess your current marketing strategy and update it if need be. Take a moment to review your current marketing efforts and ask yourself the following questions:

  • Do I have a backlog of social media posts to publish when things get busy?
  • Does my business have a strong brand identity?
  • What changes can I make to ensure future marketing communications are visually and tonally on-brand?
  • Are the contact details and business address up-to-date on the website and/or Google Maps?
  • Does my website and social media accurately reflect my current menu?
  • Have I announced any promotions or new menu items online or through posters and in-house messaging?

You know your business better than anyone. Asking yourself these questions should allow you to get a broad understanding of where your marketing currently stands and what you can do to improve it.

Catch-up on the spring cleaning you missed in spring

You probably already keep your staff occupied by taking care of odd jobs and cleaning when things get quiet. But what about the bigger spring cleaning jobs that might get missed? Consider giving your interior a new lick of paint. If you have a courtyard, now could be the time to give it a little tender love and care. Bonus – making your business look great means you’ll have plenty of new content for your social feeds.

Say bye-bye to the old, hello to the new

Summer is the perfect time to refresh your interior, update old signage and even revamp your staff wardrobe. At Urbanbar, we believe that how you look says a lot about who you are as a business. That’s why we design high-quality uniforms that are more than just practical – they look great.

This summer we’ve released our White Hampton Apron with four different strap options. It’s designed to keep your staff feeling cool while looking great. But summer isn’t just about refreshing your uniforms with the latest looks! Take some extra time to customise your own uniform. Contact Urbanbar and we’ll help you design your perfect uniform – not all of our uniform ideas are available on our website.

We love summers in hospitality. But every season has its own unique charm. To stay part of the conversation and get the latest updates all year ‘round, sign-up to the Urbanbar newsletter today.

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